Be Involved Website

Be Involved

Be Involved is a scheme to attract and promote businesses to be involved in social and economic regeneration projects in Bradford District. It's a focussed proposition aimed squarely at local business. As such it needed to be quickly understandable and accessible, engaging and ultimately a useful resource for busy business people.

An XHTML/CSS/Flash website was developed based on the Drupal CMS framework. Drupal Taxonomy was used to categorise the different opportunities on offer, and the content management system allows new opportunities to be added easily.


  • Site build to incorporate campaign identity/branding (also developed by the Dulay Seymour team).
  • Accessible and usable site structure and design.
  • Provide a means to track which opportunities are being viewed and responded to.
  • On-line event calendar, updateable news items and case studies.
  • Tie-in with a launch campaign by allowing site visitors to sign-up to register their interest in the scheme.


  • Drupal-powered site providing all the functionality requested (and more)
  • Slick business-like site design with intuitive navigation and functionality make navigating the site a simple, pleasurable experience.
  • Degradable Flash navigation is replaced with a graphic alternative if JavaScript is not available.
  • Site works comfortably if JavaScript and/or CSS is disabled/not present.
  • Flash-replacement (sIFR) used to allows specific fonts in headings throughout the site.
  • RSS feeds provided for news items as well as for the various menus of opportunities.
  • Branding, including branding of the launch campaign material, was carefully carried through the entire site design.
  • Tracing and tracking was built in with CMS tracking as well as enabling Google Analytics for the site.